Johnson & Johnson

While working with Johnson & Johnson, I became the go-to article writer for the Johnson & Johnson Medical Devices website and for the LinkedIn account of Ashely McEvoy (Executive Vice President, Worldwide Chairman). When writing for the Medical Devices website, the topics and tone could range from human interest stories to product launches, so I crafted compelling and concise stories geared toward the HCP audience. When writing for LinkedIn, I focused on crafting personal narratives that would encourage connection to Johnson & Johnson and encourage productivity amongst employees.

Social Media

Additionally, I was tasked with developing click-worthy social media copy that would direct user to the Johnson & Johnson news hub. Social media comprised the majority of the traffic to the site so these posts generated significant traffic.