Aetna
As the lead UX content designer for the Medicare enrollment team at Aetna, I was responsible for working across departments to create the most intuitive experiences for all users including those with hearing and visual impairments. During my time with the company, I revamped our digital enrollment form leading to a 50% average increase of enrollments across plans. I also addressed concerns about conveying accurate and understandable Rx drug pricing to potential customers.
Enrollment Form
Rx Drug Pricing Tool
